Our Story:

The Heart of Ishta Devata

Ishta Devata began as a family’s shared love for Indian artistry, where fine metal craft is more than decor—it is a living link to our heritage and the mastery of skilled artisans.

The journey took shape when I, Sindu Shiva, found myself drawn to the timeless beauty of brass. In a world of mass production, true quality felt rare. The weight of a well-crafted vessel and the intricate detail of a traditional idol revealed a beauty worth preserving. From functional kitchenware to sacred home artefacts, these pieces deserved a place in modern homes.

As a curator, I hand-select only the finest creations. Ishta Devata was born from this vision—to bring the very best of Indian craftsmanship into your living spaces, with every piece carrying a story of quality and devotion.

Behind the Brand: Meet Sindu

While Ishta Devata is my professional passion, my life is driven by a deep appreciation for all forms of harmony and beauty. When I am not curating new collections, you will often find me:

Immersed in Art: Whether creating or observing, art is the lens through which I see the world.

Fostering Animals: I am a firm believer in kindness and find great joy in providing a safe haven for animals in need.

Lost in Music: Music is my constant companion and a source of daily inspiration.
I believe that the energy we put into our homes should reflect our values—beauty, compassion, and authenticity. We would be most grateful if Ishta Devata would be a part of your journey.

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Sindhu

Founder

Why We Choose Brass: The Indian Connection

In Indian culture, brass is never “just a metal.” It is often referred to as a ‘Mangala Loham‘, an auspicious metal that brings a sense of the divine into the everyday. At Ishta Devata, we believe a gift should be an investment in a loved one’s legacy.

Brass is our specialty because it strikes the perfect balance between luxury and tradition.

Auspicious Energy: Traditionally, brass is believed to invite positive vibrations, making it a thoughtful gift for wellbeing and spiritual prosperity.

A Living Heirloom: Unlike modern materials that wear out, brass ages gracefully. It develops a beautiful character over time, becoming a cherished heirloom passed down from one generation to the next.

The Perfect Milestone Gift: Whether it is a Griha Pravesham (Housewarming), a wedding, or a major life milestone, our curated kitchenware and idols offer a sense of permanence and prestige that few other materials can match.

Interested?

Shop This Idol Collection

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